From our lovely contributors at This Mom S**t is HARD! Why YouTube may be a bad influence.

A few weeks ago #3 convinced me to take him to the mall. There I was sitting on a bench at Finish Line watching him lose his mind over shoes. Shoes! I’m not exaggerating when I say he’s picked up every pair of Nikes and Adidas and proceeded to tell me about each and every pair: what they’re called, how you know they aren’t fake, who wears them, and whether or not they’re a good deal.

OMG – what has this child turned into? Whatever this is, I can’t stand it.

And I’m blaming YouTube. That shopping trip was sheer torture for me. Not that I don’t love a great pair of shoes, but I could care less about buying them based on what brand they are or what other people think. And that’s ALL he cares about.

Laundry basket filled with shoes

And I hate it. HATE IT.

I guess this is one that should fall into the category of loving him for who he is…but man, it feels like torture. Somehow my sweet, adorable #3 has turned into a brand conscious, people watching fool. What do I mean? Here’s just a sampling of the things he muttered on that trip to the mall:

“Mom – look! Gucci!”

“Omigod, omigod, omigod, Momma – he’s wearing Louis Vuitton!”

Who is this child?

It kills me … people’s worth should be measured by their actions not by the shoes they’re wearing! And I can tell you, he didn’t care one bit … until he discovered YouTube. Man oh man do I wish I could turn back the clock on that one.

I’ve tried my hardest to raise a wholesome, down-to-earth, price conscious, appreciative kid, but instead somehow, I’ve lost him to YouTube and managed to raise a brand-snob sneaker-head.

And yes, I’m blaming Youtube; here’s why …

Man holding phone with YouTube play symbol on screen

YouTube has evolved into the second largest search engine in the world, second only to its parent company Google. Want to learn how to fix a leaky faucet? Search it on YouTube. Want to learn how to blanch beans? YouTube it. Want to see a video of the Panama Canal? YouTube it. Missed the Grammy’s? YouTube it. Want to see kids crashing on their skateboards? You got it, YouTube’s got that too.

And more! So, so, so much more. You liked that “fail” video you watched? Well, so did Tanner Braungardt and good old YouTube will make sure the rest of Tanner’s videos and recommendations are easy for you to find and watch. The result? A 10-year-old who knows a ridiculous amount of crap about nothing of consequence and truly believes a teenager from Kansas is the coolest thing ever. Say whaaaat?!?!?

It’s like the encyclopedia of the modern age…leading you from one topic to another. As an adult, I find it completely fascinating but at the same time absolutely terrible. It’s so easy to get sucked in and before you know it…an hour’s gone by and you’ve watched 15 puppy videos when you were trying to learn how to change your tone of voice with your kids. For a kids, it’s like an all you can eat buffet of life!

Truly, it’s brilliant marketing and an enviable feat. But as a parent … I hate it. I detest it. In fact, I may actually loathe it.

Want to the rest of this article? Click here to head on over to This Mom S**t Is HARD and read what else she has to say!

Colorado’s most misspelled word of the year is …