A study conducted by BDS Analytics debunks the “lazy stoner” stereotype for good with research on marijuana consumers.

No longer will marijuana nay-sayers be able to pull the “lazy stoner” stereotype to judge you and fellow marijuana consumers. A study was conducted that debunks the typical “stoner” stereotype, and claims “cannabis consumers are happy campers.”



Although Colorado is well into its years of marijuana legalization, there are still some very prevalent, incorrect and quite frankly antiquated notions surrounding cannabis consumers:

But not, we believe, for much longer. Cannabis consumers, it turns out, are among the most well-adjusted and successful of American adults, based on results from BDS Analytics’ landmark cannabis consumer research study, the first of its kind in history. The ongoing study is the most comprehensive and detailed look at cannabis consumers ever conducted.   – BDS Analytics

…Are among the most well-adjusted and successful of American Adults you say? Interesting. I can recall myself saying something very similar at those classic family Thanksgiving judgement sessions. You all know what I’m talking about.

But back to the facts. The study compared people in three different categories. Consumers (those who have consumed cannabis in the past), Acceptors (those who have considered consuming cannabis) and Rejecters (people who do not consume, and would not consider it).

This is a landmark study for marijuana research. The ongoing study is the most comprehensive and detailed look at cannabis consumers that has yet to be conducted. From the study, several eye-opening statistics have arisen that will have you saying “lazy stoner” no more.

Here are a few of the findings, and, if you prefer, a more visual scope, check out the BDS infographic breaking it all down!

Accomplished Personally and Professionally

  • 64 percent of Colorado marijuana Consumers have full-time employment – compared to 51 percent of Acceptors and 54 percent of Rejecters.

Parents & Families

  • 64 percent of marijuana Consumers in California are parents, compared to 60 percent of Acceptors and 55 percent of Rejecters.

Social and Creative Activity

  • 36 percent of Colorado Consumers agree they are very social people, compared to 21 percent of Acceptors and 28 percent of Rejecters.

The Great Outdoors

  • When compared to Rejecters, Consumers in both Colorado and California claim they enjoy outdoor recreation at a higher rate: 50 percent of Colorado consumers, compared to 36 percent of Colorado Rejecters. and 57 percent for California Consumers compared to 26 percent for California Rejecters.

These are just a few showing samples that shine a light to the fact that marijuana consumers aren’t the lazy stoners media and preconceived notions typically claim they are.

The complete study has a wealth of information that support that marijuana consumers are functional, successful, and active members of society.

“Cannabis consumers are far removed from the caricatures historically used to describe them … In fact, positive lifestyle indicators like volunteering, socializing, satisfaction with life and enjoyment of exercise and the outdoors are highest among cannabis consumers, at least in Colorado and California.” – Linda Gilbert, head of the consumer research division at BDS Analytics.

As I said, the study is still ongoing as trends in the relatively new-ish world of purchasing cannabis arise to be tracked and studied. The marijuana consumer research division continues to examine the diversity of the cannabis consumer market. This includes consumption practices, attitudes and lifestyles. Looking closely at marijuana consumers, why they are buying cannabis products, and how they reach their consumption decisions.

There is a wide range of consumer profiles and behaviors that has come with this study. If you are interested in purchasing the full study, visit the Consumer Research Division page of BDS Analytics.

If you’d like to view the infographic and dive a little deeper into the study on a visual scale, visit the next page!

Featured image courtesy of Spencer Platt/Getty Images


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